Tremor Video DSP Partners with Grapeshot, Becomes First Video DSP to Mandate Only Brand Safe Supply is Served for Advertisers

Tremor Video DSP, the leading programmatic video platform, and Grapeshot, the leader in Contextual Intelligence, today announced the integration of Grapeshot's pre-bid custom brand safety capabilities, which will be immediately available for Tremor Video DSP's advertisers across all supply. The move reinforces Tremor Video DSP's commitment to protect the investment brands are making in video and to ensure the optimal environment for the delivery of ads. The partnership enables enhanced contextual targeting and custom brand safety, allowing advertisers to reach audiences that consume the most relevant content in-the-moment.

"We are dedicated to ensuring brand-safe, fraud-free video advertising for our clients, so we are offering the solution for free to the brands and agencies we work with," said Lauren Wiener, CEO, Tremor Video DSP. "Grapeshot shares this commitment, and as our trusted partner, we look forward to extending the protection their cutting-edge solution offers to our customers."

Finding the right solution that keeps brands protected is more imperative than ever, with 75 percent of brands claiming that they have experienced brand safety issues in the past year (GumGum). Grapeshot's Contextual Intelligence offering scans and analyzes the relationship of words on a web page to understand the true context, and filters out unfavorable environments—both standard and customized for the sensitivities of the brand—before an advertiser can even bid on it.

"Brand safety is a top priority for Dentsu Aegis Network and our clients, and it's hugely important that our partners are aligned with our brand safety approach and best practices," said Michael Law, EVP, Managing Director of Media Investment for Dentsu Aegis Network US. "We're excited to see technology partners incorporate additional advertiser protection levers within their platforms. Tremor Video DSP's integration of Grapeshot's contextual intelligence to offer brand protection is a step forward in helping advertisers reach audiences safely and effectively."

Tremor Video DSP's pre-bid integration with Grapeshot's Contextual Intelligence platform enables advertisers to reach the audiences most receptive to their messaging through customization of contextual targeting, which ensures messages reach only relevant audiences, and custom brand safety, which prevents ads from being delivered in undesirable or irrelevant environments.

"Grapeshot applauds Tremor Video DSP's commitment to offering brand safety across all available supply," said Ryan McBride, VP, Platform Partnerships for Grapeshot. "By mandating pre-bid brand safety verification, Tremor Video DSP will help their advertisers reach the most relevant audiences in brand safe environments."

About Tremor Video DSP
Tremor Video DSP is the leading programmatic video platform, matching advertisers with audiences—wherever they may be. Delivering custom video experiences across all screens, we help advertisers tell captivating brand stories to create meaningful, personalized moments with prospective customers. Tremor Video DSP is a Taptica Company.

About Grapeshot
Grapeshot empowers the world's leading brands and advertisers to bring relevance to every customer experience. With its proprietary Contextual Intelligence platform, Grapeshot transforms information into actionable data, and identifies revenue-driving behaviors. With solutions for predictive targeting, brand safety, and audience enrichment, brands leverage the power of Grapeshot to improve media efficiency, increase customer engagement and boost brand perception with their intended audiences. It has been named "Digiday's Best Publisher Tool" and "Best Attribution Solution for Keyword Signal," The Drum's "Best Attribution Solution," and the British Media Awards' "Ad Provider of the Year," among other honors.

Grapeshot entered the market in 2006, and has offices in San Francisco, Los Angeles, Chicago, Toronto, New York, London, Cambridge, Singapore, Hong Kong, Shanghai and Sydney.

Industry Announcements's article first appeared on OnlineVideo.net